Digital India 2024: Key Insights You Must Know
The technological context in India is evolving quickly, and 2024 promises to be another year of major growth. If you are interested about how people in India use the internet, social media, and mobile devices, we have got the important information you need to understand the latest statistical trends.
INDIA'S DIGITAL POPULATION: Key Statistics
INTERNET USAGE:
In 2024, 751.5 million people in India are online. which is approximately 52.4% of the country's population is connected online. The number of internet users has grown by
19 million from the previous year, showing a consistent raise in transition to digital.
Although, it is important to note that around 47.6% of people in India are still offline. There is a lot of space for growth, and the future of using the internet in India looks great.
SOCIAL MEDIA USAGE:
In India Social Media users are 462 million early 2024, which is 32.2% of the total country population. While the number of social media users has decreased little by about 5 million, social platforms like Facebook, Instagram, and YouTube still popular the digital world in India.
Now-a-days Social media is very popular, with 61.5% of internet users using with at least one social media app. It shows that social media has become a essential part of life online in India.
MOBILE CONNECTIVITY:
India has 1.12 billion mobile connections in initial 2024.which is 78% of the country's population, showing that many people have more than one mobile connection. like one for home, work or other uses, and it shows the how broadly mobiles are using in India.
Understanding India's Digital Population:
India is a young and lively country with a average age of 28.4 years. Here’s a spread out of the population by age group:
The Young people between age group 18-34 years old plays a crucial role for India's Digital Growth. They are consistence using social media apps watching videos using mobiles.
Social Media Statistics using by people in India:-
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| Social Media Stats of India people |
Facebook:
Still now Facebook is very popular in India, with more then 366.9 million users in early 2024. In the past year 52 millions of new Facebook users are came, but in that some users are only using. Even though, Facebook users are 25.6% of the country's population, and 48.8% of internet users are on Facebook.
Instagram:
Instagram is successful in India with 362.9 million users. This shows 25.3% of the population are using Instagram. Instagram advertising reach growth is 58.1% in past year , making it one of the most popular platforms for the youth.
YouTube:
YouTube users are up to 462 million in India, which is 32.2% of the country's population. YouTube’s advertising reach has steady, and it now connects with 61.5% of India’s internet users.
Other Platforms:
Other platforms like Snapchat, LinkedIn, and X also have important user bases. Snapchat has 201 million users, while LinkedIn has 120 million members. X has around 26 million users in India.
Internet Speeds and Connectivity in India
Mobile Internet:
In 2024, the average mobile connection speed is 94.62 Mbps, a big 418% increase from the last year. This increasing is helping users access high-quality content and services on their phones faster than ever.
Broadband Internet:
Broadband speeds have also increased, with the average speed 58.62 Mbps, up by 19.4%. This improves in the growing for streaming services, work-from-home setups, and online gaming.
Conclusion: What’s Next for Digital India?
Digital India 2024 is dynamic and full of potential. With more than 750 million internet users, 460 million social media users, and becoming biggest digital markets globally.
As more people get online, the internet usage will continues changing. Whether you’re a brand, creator, or marketer, staying ahead of these trends is important to connecting with India’s tech-savvy Gen Z people.
Focusing on mobile optimization, social media engagement, and understanding the youth, will help to increase full potential of the Indian digital market in 2024 and beyond.
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